Her Story
About Natalie
I've been working in design and creative marketing since 2017, and my journey has taken me from New York to LA to the Bay Area, working with some incredible brands along the way. I started my career at GLOW, a small digital social agency in New York that specialized in campaigns for television and film. Working on shows like America's Next Top Model and various HBO and Hulu projects, I discovered that I loved the conceptual side of creative marketing. I realized I loved coming up with the bones of a concept and seeing it through from start to finish, which was more gratifying for me than just executing designs. That's when I started my art direction track, and it's carried me throughout the rest of my career. After two and a half years at Media Arts Lab during COVID, where I helped build their new social department and worked on amazing projects like the Billie Eilish documentary and a complete social rebrand for Apple Fitness Plus, I contracted internally at Apple on their Apple TV sports marketing team. Then I joined 26 Communications, an all-woman-led creative PR agency in New York, where I served as creative manager overseeing experiential pop-ups for Garage. Now I'm contracting as associate creative director on Lululemon's global social team, leading creative concepting and production across outerwear, always-on content, and brand collaborations. For the past three years, I've been contracting because it gives me the flexibility I need as a mom while still investing in my career. My husband works full-time at Apple, and contracting has been that nice in-between of having flexibility while getting diverse experience across different industries.
Her Interview
Ten minutes with Natalie
01What advice would you give to young women entering your industry?
My biggest advice is just know your worth and don't be afraid to advocate for yourself in terms of whether it's salary, or title, or whatever. When I entered the industry, I was just thankful to have a seat at the table, and I didn't really ask questions. I learned after the fact that, like, specifically when I was at my first role, they had hired a male who was the same title, but they paid him more than me. There's definitely moments in my career where I could have pushed and countered or advocated. I do bring a lot of value, and sometimes as a female, you just have to fight a little bit more, which is definitely not fair. The industry's come a long way, but you still have to kind of speak up a lot more. So I just tell females, don't be afraid to push for what you know that you're worth. I actually do portfolio reviews for my alma mater, so I review and meet with seniors and walk through their work, and this question always comes up with the females that I chat with.
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