Influential Woman · Fitness

Pamela Holland

Marketing & Communications, Holland Fitness & Performance Training

Pleasanton, CA

Certifications · Degrees · Memberships

Degree Sacramento State University - Communications degree

Her Story

About Pamela

At Holland Fitness and Performance, we make athletes better all-around. We work on all the primary movement patterns with athletes ranging from 7 years old to 82 years old. For younger athletes, it's about improving their athleticism, while for older clients, it's really about maintaining life as their abilities begin to deteriorate. We teach proper running form, jumping technique, landing mechanics, and we improve core strength and flexibility. Everyone who comes into our gym gets a physiological assessment that my husband and I conduct. We can't start helping you improve your athleticism until we know where you are, so it's like a roadmap showing your weaknesses and strengths. We bring your weaknesses up while enhancing your strengths. We've been putting kids into the NCAA since our early days in British Columbia, with our first being Adam Braidwood who earned a full ride scholarship to play at Washington State. My proudest moments are that all three of my children are college graduates and scholarship athletes, and all three became professional athletes. My oldest son retired after playing for the Montreal Alouettes when COVID hit. My youngest son got drafted by the Miami Dolphins and now plays safety for the New York Giants. My daughter just returned from playing in the UK Super League Professional Basketball League. Every young person who comes into our gym, we tell them to dream big, because if you're shooting amongst the stars, we're pretty good at what we do and we can make it happen for you.

Her Interview

Ten minutes with Pamela

01What advice would you give to young women entering your industry?

It has to be a passion. Not only that, but everybody has a gift. You have to be able to see that in every young person, even the one who doesn't run right or can't comprehend things. You have to be able to break it down to them so they can relate to what you're saying. For young women interested in this field, you have to really, truly be passionate about who you are and what you want to get out of that young person. You need to see past their isms, because they all have some kind of ism. If you can see past that and figure out how to motivate them, you can help them understand in their sport why they're doing a particular drill and how it will improve their performance. When they're out there competing, I don't need them worried about who they're playing against. I need them to understand that no one on this field has done as much work and the type of work they've done to put them in this situation. This is a gift from God that brings this love and joy, and that's it. I call it a gift.

02What values are most important to you in your work and personal life?

God first. You know, we can't do anything without being prayerful about our steps that we order. Honesty - I'm very honest with them. Family is incredibly important because everyone that walks in the door, I expect that I will be part of your family when you're done. I keep in touch with the children who've gone on to college and many of the athletes over the years. I value being passionate about what they're doing. We're passionate about what we do. My values are passion, strength in God, be powerful in who you are, and believe in yourself, because if you don't believe in yourself, nobody else will. I ask every athlete, if I see them at a grocery store and they say they play a sport, I say, are you good? If you don't believe that you're good, no one else is going to. So stand on who you are and be good.

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