Ritika Singh, Senior Manager, Product Management on Influential Women

Influential Woman · Tech TelcoIoT Fintech

Ritika Singh

Senior Manager, Product Management, Verizon

San Jose, CA

Certifications · Degrees · Memberships

Degree Engineering degree from India Degree MBA from UCLA Anderson School of Management

Her Story

About Ritika

My career has been defined by curiosity and the ability to pivot across different industries and environments. I started with a traditional engineering background in India, working in semiconductors for 3 years before coming to the U.S. for my MBA, where I discovered my passion for product management. Over the past 14 years, I've explored diverse spaces at companies like NetApp and Verizon, where I've spent the last decade. My journey at Verizon has taken me from B2B2C to ad tech, then to a 6-year stint driving a fintech product from ideation through launch, adding 18 features in 12 months, and eventually managing its sunset. I then worked on Verizon Cloud before transitioning to the business side 18 months ago, where I now lead IoT platform management for over 3 million devices. My superpowers include stakeholder management, leadership, collaboration, driving teams toward shared goals, and the ability to see the bigger picture while diving into finer details. What I'm most proud of is my 0 to 1 product development experience, where I took a fintech product from concept to employee launch, gathered feedback, rebranded and relaunched it, and managed the entire lifecycle including the difficult decision to shut it down. Throughout this journey, I've honed my leadership skills, grown and managed teams, and brought an entrepreneurial mindset to a large company like Verizon.

Her Interview

Ten minutes with Ritika

01What do you attribute your success to?

I attribute my success to my superpowers - stakeholder management, leadership, collaboration, and the ability to see both the bigger picture and finer details. But beyond that, it's really my curiosity mindset that has helped me pivot between different industries and challenge the status quo. When I moved from consumer to business side 18 months ago, I was hired specifically because I didn't have traditional business side experience. They wanted me to bring my consumer experience and challenge how things were done. That curiosity has helped us reshape processes, reduce development cycles by 25%, and bring more collaboration and transparency to the team. Having that questioning mindset, combined with my core superpowers, has been the key to my success in navigating different spaces and making meaningful impact wherever I go.

02What advice would you give to young women entering your industry?

First and foremost, don't give up. Look at what's hindering you - there can be biases you have for yourself, or biases put on you by your family, friends, or society. You have to always keep questioning them. The first step is always to recognize those biases, and that's very powerful because once you know something is going on, you can actually change it. This is a very network-oriented industry, so reach out to people and ask for help. I was a person who'd never ask for help because I wanted to do it all, but asking for help, delegating stuff, and saying no when you cannot do something is really important. Reach out to people, network, talk to people, be vulnerable, and tell them what your needs are, because unless you don't tell them what you actually need, people will not be able to help you. One quote that always sticks out to me is: you are the best advocate for your own career. You have to pick up in terms of whether you need help and where you want to go. Recognize what is stopping you and work on it. You also need to have a lot of patience as you go through it. It's not something you can do at once. You will feel disheartened, but you have to pick yourself up, have small goals, and work on it every day, little by little, to get to where you want.

03What are the biggest challenges or opportunities in your field right now?

I think both the challenge and opportunity right now is AI. It's very challenging to find how AI can fit into product management, and I don't think there is a playbook on it yet. Everybody's experimenting - at Verizon, we have multiple teams trying to do multiple AI initiatives, and we're just trying to find which one sticks. There's this lack of a concerted strategy around it, so that's a challenge. But it's also an opportunity because AI has helped me become a more efficient PM. Some of the mundane things that I used to do, I can just offload to AI. We use Gemini a lot at work, so I can offload a lot of things, and even in personal life. However, using AI a lot, sometimes you have to find a balance - sometimes you don't know if you're spending too much time on AI tools and not getting work done. So it's about trying to find that niche in AI where it's going to actually boost productivity. That's both a challenge and an opportunity in my field at this time.

04What values are most important to you in your work and personal life?

The values most important to me in both my work and personal life are integrity, accountability, clear division of responsibilities and having clear ownership, clear communication, and the ability to build trust. I think all of these apply equally in both personal and professional life.

Join Influential Women and start making an impact. Register now.