Sabina Ndakorerwa

I've been working in healthcare marketing since 2015, with over 11 years of experience in the pharmaceutical industry. My journey into this field began after my first job out of college working with Audi in Germany, where I realized I needed to do something that truly has an impact. Growing up in Africa right after the war in Rwanda, I witnessed incredible inequities and poverty, which instilled in me a deep commitment to making a difference. Healthcare marketing allows me to combine my interest in business strategy with my passion for getting the word out in communities where information doesn't necessarily reach. I work in rare diseases, focusing on conditions that are underdiagnosed, and my passion is really to get the word out around different diseases, treatment options, and letting people advocate for themselves to ask for treatment. Currently, I've been with Bridge Bio for about four and a half years, in my current role for three years. I helped set up all of our patient marketing for our very first larger commercial product launch, did a partnership with Morgan Freeman, and built a team from just myself to now eight people. What I'm particularly proud of is that we've developed award-winning campaigns, but we're also doing things differently. I have a team of people who really go out into the community, particularly in the Black community, and raise awareness around a disease that disproportionately impacts that community but where there is very little health education. I've combined the marketing aspect and commercial promotion with truly getting the word out where it matters most, doing marketing differently while making an impact.