Her Story
About Sakshi
I've been in marketing for about 15 years now, and it's been an incredible journey. I started at Google Shopping back in 2018-2019, where I led their email and push notification program, focusing on seasonal campaigns like Black Friday and Christmas. I worked on optimizing performance, conducting A-B testing, and we even built an internal tool that saved the company a lot of money. After a couple of years there, I moved to YouTube, which was super exciting because of the high volume of emails. I provided end-to-end project management with oversight of different work streams, working closely with consulting leadership on high-stake projects and driving strategic decision-making. I came into YouTube through a hybrid role doing both project management and ops, and I excelled so much that they let me own the transactional email part of the program on my own. I worked hand-in-hand with YouTube engineering teams and supported multiple areas including YouTube Kids, transactional emails, and viewer and creator emails. This week, I just started a new position with Curious Orange agency, where I'll continue supporting YouTube's email program and also get to learn about AI, which I think is the biggest thing happening right now. My main area of expertise is project management, including oversight of different work streams, and email has been my primary channel across all different teams.
Her Interview
Ten minutes with Sakshi
01What do you attribute your success to?
I would have to say my mom and my mentor. My mom has been my biggest supporter. When I was only 21 or 22 and got a job opportunity with Comcast in San Francisco, my dad was hesitant because I was young, but my mom pushed for me to take it. She said I got this opportunity and it was hard, and I needed to go. That was probably my biggest stepping stone into where I am today. I would be commuting every day, an hour and a half in the morning and an hour and a half at night, waking up at 5 AM. A lot of my family members had said no because they were scared - a 21-year-old kid in the city by herself having to navigate everything. But my mom gave me that support and push. If she hadn't done that, I don't think my career would have been the way it ended up going, because right after Comcast, a recruiter reached out from Google, and that was amazing. I also have to give kudos to my mentor from high school who inspired me to apply for that scholarship program and supported me through my college application. She's the one who gave me the best piece of advice: nobody can take away your education from you. That's something you'll always have forever, and no one can take away your diploma. I don't ever regret my education because it's led me to where I am today. Having those mentors in your life early on, especially in high school when you're trying to navigate life, is super important, and that scholarship was the biggest support to help me through my college years.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is to know when it's time to move on. When you've maxed out your growth and you want to continue to learn more, know when it's time to move on and to keep learning. When you've stopped learning, that's when it's time to move forward and try something new, whether it's a new project at your existing company or somewhere else. Keep growing and keep learning. Another piece of advice that has really stuck with me came from my mentor in high school. She told me that nobody can take away your education from you. That's something that you'll always have forever, and no one can take away your diploma. I love that piece of advice because it still holds true today. I don't ever regret my education because it's led me to where I am today, and it's my biggest supporter, especially when interviewing for new roles where it sometimes says MBA required - it's like, checkmark, let's apply, we're good to go.
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