Sandra Lee, Media Account Manager on Influential Women

Influential Woman · Media, Advertising, Music, Television, Radio, Nonprofit

Sandra Lee

Media Account Manager, Midwest Communications, Inc.

Nashville, TN

Certifications · Degrees · Memberships

Degree Theater Music Dance Minor

Her Story

About Sandra

I've been working in my field for 25 years, ever since I came to Nashville with a record deal and dreams from the music industry. I started as a theater music dance minor who really wanted to be on the stage, but as the music business goes, I transitioned into media, promotions, and marketing - it was a natural fit given my music industry background. I've been in my current position for about 2 years after the big contemporary Christian radio group I worked with sold and went off the air. Now I wear three hats: I'm a campaign media consultant managing advertising campaigns in radio and digital, working with a variety of verticals and helping people grow their business through marketing and advertising. I'm also a television producer with a couple of projects constantly in the works, including a show launching in September on CTN (Christian Television Network). And I'm a songwriter and jingle writer - I'm in songwriting sessions once or twice a week. Beyond my commercial work, I serve as the executive director of HOLA (Hispanic Organization of Leaders and Achievers), a mentorship nonprofit where we mentor young Latino entrepreneurs. We're launching a new mentorship academy this year to help them navigate and advance in their careers.

Her Interview

Ten minutes with Sandra

01What advice would you give to young women entering your industry?

I think I would say confidence is your best friend. When you're really young, the main thing you're lacking is confidence - everything seems a little bit more intimidating, and then when you get to the other end, you realize that everyone else is kind of in the same boat. Everyone's just trying to figure it out, and the people that really succeed are the ones that just go for it. You kind of work it out and fake it till you make it, that kind of thing. So I would just say it's okay, you can go for it, and if you have to pivot or it doesn't go exactly the way you want, then you learn, and you try again. Don't be so intimidated by the industry or the success of the people that you're working with, because at the end of the day, just having confidence and moving forward - I always tell people half of the victory is just showing up, literally. When I work with really younger people today, it's like the ones that just go, you know, I didn't know it all, but I just went for it. And I'm like, good for you.

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