Her Story
About Tia
I spent about 12 to 15 years working semi-professionally in the creative field before chronic illness changed everything for me. When I lost the use of my hands and could no longer work on creative projects, I had to come up with a plan for a new passion to pursue because art was pretty much all I'd ever known. About four years ago, I dove into the car scene and landed in motorsports, which led me to look into veteran programs. When I discovered there wasn't anything in this area for veterans in motorsports, I decided to start putting together a program myself. That's how CheckAVet Motorsports was born, and I've been slowly building it over the last four seasons. Right now, I'm the only person running everything on a regular basis, handling all the marketing, social media, content editing, promotion, and doing a lot of networking to build up sponsorship and get sponsors on board. I'm also recruiting veterans to come in and experience the program and trying to get a team together to help me run it. My plan is for this to eventually become a global program where we fly all over the world to do motorsports events, and my role will transition into more of a speaker position and a driver, with me eventually driving full-time and having the team run everything else.
Her Interview
Ten minutes with Tia
01What do you attribute your success to?
I definitely attribute my success to my drive to talk to every single person I come across. Networking has gotten me everything that I've achieved to this point. If I get the opportunity to go interview somebody or to go to an event, I do. I'd say I attend at least 40 to 50 events a year, and when I go to events, I am all over the place talking to everybody, getting my name out there, and talking about my purpose. A lot of people when I first started this told me, oh, you don't need to tell people what you're working on, you need to kind of work in silence. And I'm like, well, how is anybody gonna know what I'm trying to accomplish if I don't talk about it? So networking and putting myself out there has been everything.
02What’s the best career advice you’ve ever received?
The best advice I've received, and it's something I've heard so many times rather than from one specific person, is that you are who you surround yourself with, or surround yourself with who you want to be. Over the last three or four years, I've really been altering my circle of people to include those who are very positive and influential and doing a lot of the things that I want to be doing. I've surrounded myself with people who are very successful, not just monetarily but with how much they're accomplishing their goals and just being very driven. I have so many people that I've surrounded myself with as mentors, and I think that's made all the difference.
03What advice would you give to young women entering your industry?
I would say the best way to do it is to dive into whatever field you're wanting to be part of, because that's made everything so much easier for me. When I dove into the automotive community very heavily, I built a lot of connections and got to know a lot of people. Now I have a lot of resources for places to throw events, to get the word out, and people to kind of show me the way. I have a lot of mentors and support because of that. So just getting involved in whatever community it is that you're wanting to be part of is the most important thing you can do.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge is always funding. I'm not the type of person who likes asking people for money, so my biggest challenge is getting past the fear of putting myself out there to ask for funding. Another major challenge is just getting in the room with the right people and presenting myself in a way that looks professional enough to have these bigger companies take me seriously. It's about building that credibility and confidence to approach larger sponsors and convince them to support the program.
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