Yasha Riley, Senior Account Manager on Influential Women

Influential Woman · Finance

Yasha Riley

Senior Account Manager, Fiserv

Coral Springs, FL

2Awards received

Certifications · Degrees · Memberships

Degree Undergraduate degree in Finance Degree Doctoral student (in progress) Member Women Leadership Network Member Women of Color (Broward) Member Chamber of Coral Springs (through company membership) Member Emerge Broward Member Junior Achievement

Her Story

About Yasha

I've been in the finance industry for 20 years, and honestly, when I first started, I didn't know exactly where I wanted to go. But finance was something I absolutely loved based on my passion for numbers and just playing around with them. I went to school for my undergrad in finance and continued in the industry ever since. Over the years, I've changed direction in the sense of adding more to my finance degree, specifically analytics, which still centers around finance but has expanded my capabilities. I believe finance is something we need to apply to our lives daily, and I'm more of a leader when it comes to finance now. As a Strategic Account Manager at Fiserv, where I've been for the past 20 years, I work with one or multiple clients to break down their yearly finances, suggest what they can improve on, and show them how they can build their business better. My day-to-day work is data-driven, mainly data analytics. I pull data to present to my clients to show them where they're going wrong, where they can improve, and where we can make things better for them as a company. I've been promoted to a director-level position, and whether I'm implementing data-driven improvements, strengthening client experience, or monitoring different areas, I bring a comprehensive approach. I don't just handle the finance area of my company but also work with the Young Professional area and am part of the Women Leadership Network. I have a team of people working with me, including account managers, and I absolutely love what I do because I help people grow in the industry. Beyond my corporate role, I'm also the founder of a nonprofit organization called Motivational Mobility, which I started in 2020 after a life-changing car accident where I was paralyzed from my neck down. I created this organization to give back the things I needed when I was paralyzed, like walkers and wheelchairs, to people who are unable to afford them. I'm also a board member of Second Chance Organization and am involved with several other community initiatives. I'm currently a doctoral student, a mother, an author who wrote a book called 'Walking Through Adversity Into Purpose', and I still find time to show up for my community. The experience I had in 2020 could have broken me, but instead I've used it to uplift others by sharing my experience of how I recovered from something so traumatic, using different instances that have happened in life to make them more meaningful.

Her Interview

Ten minutes with Yasha

01What do you attribute your success to?

I would say being a servant leader is what I attribute my success to. It's not really about what I've achieved on paper, but how I've showed up in the community. Although I'm in finance, I also show up in the community through my nonprofit work and board memberships. I show up not only in the financial realm, but as a servant leader, being resilient and intentional. That's where I would put my growth - just being a servant leader and having that mindset. I believe true influence is actually empowering and equipping others to inspire them to want to rise above. There's space for all of us, and I think the way you lead will influence others to want to do more than what you've done or pave the way. So I lead in the sense of inspiring others, not just about myself or to be seen.

02What’s the best career advice you’ve ever received?

The best advice I've received has come from my mentors, particularly Dr. Simone Arnold and Dr. Daniel Doss. Dr. Simone Arnold, my current mentor, leads with dignity and respect, and the way she leads is enough for me to want to do what she has done over the years. Dr. Daniel Doss, who is the president of Second Chance where I serve as a board member, has influenced me because of how she leads as a servant leader. She has a mindset of ensuring that everyone on her team is taken care of. What I love about both of them is that it's not just about themselves, it's not about being seen, it's not just about being awarded. It's really how you lead and how you show up for the community. That's the kind of leadership that has shaped my approach.

03What advice would you give to young women entering your industry?

My advice is to believe in yourself, and don't go into leadership or an organization thinking about yourself. I believe influence means lifting others. True influence is actually empowering and equipping others to inspire them to want to rise above. I think there's space for all of us, and the way you lead will influence others to want to do more than what you've done or pave the way. So lead in the sense of inspiring others, not just about yourself or to be seen. It's about showing up for others and making sure your leadership creates space for everyone to grow.

04What are the biggest challenges or opportunities in your field right now?

For me, I don't look at the challenges. I believe more in the positive, even in the challenges that come along the way. Someone might say they don't have the time to do something, but I'm a doctoral student, a mother, I work a 9 to 5, I wrote a book called 'Walking Through Adversity Into Purpose', I'm an author, and with all the things I have going on, I still find time to show up. So although timing might be a challenge, I use it as something that is actually helpful. It's all about how you assign meaning to everything and turn what others see as obstacles into opportunities.

05What values are most important to you in your work and personal life?

For me, I would say just showing up, being resilient. The experience that I had back in 2020 could have broke me. I was paralyzed from my neck down in a life-changing car accident, and instead of being mentally drained from the experience, I've used it to uplift others by sharing my experience of how I've recovered from something so traumatic. I've used different instances that have happened in life to make them more meaningful. Rather than just being broken by trauma, I wrote a book to share how you can use your experiences to create something more meaningful. Resilience, showing up for others, and turning adversity into purpose are the values that guide everything I do.

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