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Meghan Stafford profile on Influential Women Genevieve Gerson profile on Influential Women Jessica Covington profile on Influential Women Lyndsey Olson profile on Influential Women

The Work She Made Just for Herself

Creating without an audience, deadline, client, or expectation.

Quote Meghan Stafford, Founder on Influential Women

The horses taught me that the best decisions are made long before anyone can see the result, and then you have to be patient enough to let them prove it to you. I try to run my firm the same way, but the horses are where I learned it and where I go to remember it.

Meghan Stafford, Founder, The Stafford Standard LLC
Quote Genevieve Gerson, Director of Social Media and Partnerships on Influential Women

My recent favorite is sitting down with a sketching pad and messing around with a few little ink doodles. It's just for fun, but it gives me a creative outlet that's incredibly fulfilling and taps into that kind of childlike joy that I think is so powerful, and so easily lost as we get older and busier.

Genevieve Gerson, Director of Social Media and Partnerships, Goldfish Swim School Franchising, LLC
Quote Jessica Covington, Founder and CEO on Influential Women

Dancing is one way I create for myself without external pressures. In fact, just knowing that the work will stay private removes all the pressure to make it "good", it can be a pure expression instead of a test.

Jessica Covington, Founder and CEO, FIT-OLOGY Holistic ADHD Coaching
Quote Lyndsey Olson, CEO and Co-Founder on Influential Women

On the advice of a mentor, I started a vision board as a way to clarify and manifest what I wanted my next chapter to look and feel like, but creating it alongside my daughters gave me something I hadn't expected: a chance for all three of us to dream out loud together. What began as a project for me has become an annual New Year's tradition for us, and that has been such a beautiful and meaningful outcome from leading with my creative intuition.

Lyndsey Olson, CEO and Co-Founder, Grey Matter Strategic Partners
Quote Carmelita Gusman, Deputy Executive Director on Influential Women

Not everything meaningful needs to become an accomplishment. Sometimes creating something simply for yourself is a reminder that joy has value, too.

Carmelita Gusman, Deputy Executive Director, Stanislaus County Employees' Retirement Association
Quote Tania van den Houten, Founder and Director on Influential Women

I birthed my You Tube Podcast "Live with Tania" about Intentional Living and Tools to Anchor Our Inner Calm. I produce and host this show out of my passion to provide tools for people to awaken to their life intention.

Tania van den Houten, Founder and Director, Wellness Wave, LLC
Quote Camilla Innecco, Image Consultant | Personal Stylist | Visual Merchandiser at MANGO on Influential Women

Some of the most meaningful things I've created were never intended to become a business or receive recognition. My journey with fashion and personal styling began with a genuine passion for creativity, self-expression, and helping women see their own beauty. What started as something I simply loved gave me much more than I expected. It gave me confidence, purpose, and a deeper understanding of who I am beyond my professional titles. I learned that not everything we create needs an audience or a reward. Sometimes, the greatest accomplishment is discovering a part of ourselves we didn't know existed. "Sometimes, the greatest thing you create isn't something the world can see. It's the woman you become in the process."

Camilla Innecco, Image Consultant | Personal Stylist | Visual Merchandiser at MANGO, MANGO