Becca Mayers

Throughout my 30+ year career in product marketing, I've found my true calling in developing the why, the use cases, and articulating value for different lines of business. I take technical and feature-oriented messages and create specific value propositions that show how products deliver value for the audience's jobs to be done. I was one of the founding product marketers at SAS, where we established core processes and positioning, and I led product marketing for predictive analytics products, solutions, and industries. At Red Hat, I founded their industry marketing program, developing an end-to-end strategy that verticalized messaging for companies and their use cases, coordinating all marketing activities to support the sales organization. At Oracle, I became the first customer experience portfolio product marketer, articulating value propositions for over 100 products across 9 different industries for both partner marketing and sales. I later led the Modern Best Practice Group, developing vendor-neutral best practices and technical thought leadership spanning all lines of business. I've held VP and leadership positions at Genesis, Alita, Action, and Bill Trust, consistently building and growing teams, managing diverse functions including analyst relations, competitive intelligence, content marketing, sales enablement, and partner marketing. I've helped multiple companies transition from single product focus to full suite offerings, creating narratives that tie together seemingly disconnected products. At this point in my career, I know what I love and what I'm good at. I aspire to continue leading product marketing teams as a Senior Director or VP because I'd rather be the best product marketer than a so-so CMO. Product marketing is already like 10 different hats, and I really feel like I've found my calling.