Her Story
About Caterina
I've been in the automotive industry for 15 years, and I'm currently in my seventh year working in sales and marketing at Stellantis, formerly known as Chrysler. My main focus is on aftermarket sales for automotive glass - everything that happens after a vehicle leaves the lot is my responsibility, whether it's maintenance or collision repair. Day to day, I'm increasing our sales numbers and margins for all the glass that goes on vehicles, which means I'm constantly working with customers, vendors, dealers, and addressing any logistical challenges that come up. I work with cross-functional groups to make sure our parts are available, ship properly, arrive undamaged, and that our dealers are happy. I also set pricing to ensure we're competitive while still making money, and I work closely with insurance companies, collision shops, and a glass distributor who serves as the middle person between us and the dealers and shops. Before moving into sales and marketing, I spent about 8 years in auto manufacturing at the Jefferson North Assembly Plant, where Grand Cherokees and Durangos are built. During that time, I served as communications manager and was part of the team that helped the plant achieve its first World Class Manufacturing bronze medal, which was incredibly rewarding. I earned my bachelor's degree in marketing from Siena Heights University in 2010, and it took me about 8 years to finally get into the marketing role I'd studied for. Working in manufacturing at such a young age - I started at 23 - really shaped the rest of my career because I learned how to manage people and work with individuals from different backgrounds and ages. That exposure to working with a variety of people taught me the most about the company, the industry, and about people in general, and I love that aspect of my work.
Her Interview
Ten minutes with Caterina
01What’s the best career advice you’ve ever received?
The best career advice I've ever received is to show up, do your job, but remember that you control your own destiny.
02What advice would you give to young women entering your industry?
I would tell young women entering the automotive industry to take risks and don't be afraid, even if it's a male-dominated industry. Be yourself and learn as much as you can. Humble yourself, and don't ever forget to be a lady.
03What are the biggest challenges or opportunities in your field right now?
I think the biggest challenges in my industry right now are tied to the broader economy - people aren't spending like they used to and don't want to spend money. The ever-growing targets can be difficult to obtain when you're dealing with these outside factors, and employee retention is also a challenge. Technology is both an opportunity and a challenge for us. On the opportunity side, there are so many markets our product could go into that we haven't fully explored yet. But the challenging part is pricing - we're kind of overpriced on a lot of things, and people can't afford it. People aren't spending money like that, so I think there's an opportunity to help level set our pricing and do better on that front.
04What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are trust, trust in relationships, transparency, humility and being humble, honesty, integrity, and just treating people with kindness.
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