Cayla Tutt

I went to college at Western Michigan University where I studied public relations and marketing. During that time, I spent a lot of time with my aunt, who is a global marketing strategist, and she would take me to a lot of brand activations that she was a part of, specifically the Essence Fest where she led the Walmart activation. I learned a lot about marketing through her, and that's what sparked my interest initially to study marketing and public relations. After my graduation, I interned at her marketing agency and I was a part of a production shoot, and I think that sparked my interest in particularly advertising and just being a part of that creative execution. I landed my role at Campbell Ewald within 9 months of that internship, and from there, I just fell in love with account management and I kind of knew that was my calling. In my current role, my key responsibilities include client management where I'm in constant communication with the clients, receiving input briefs, talking through those with the clients, ensuring that I have a clear understanding of what their request is. A lot of times it's regurgitating the information that they share and then translating that information to our internal team. That includes internal resourcing, figuring out who from the agency is needed on a particular project, whether it's creative, production, or media, and then pretty much project managing a campaign with timelines, sharing client feedback, translating the creative questions to the client, and just being that liaison between the agency and the client.