Her Story
About Chantelle
I've been in the entertainment industry for about five years now, and in July 2025, I took the leap to start my own company, Oya Entertainment. My main area of expertise is artist management - I really enjoy managing artists because it's kind of like a LEGO set, you know? You have all of the pieces, now it's time to put them together to be what they can be, and it's just so fulfilling to help someone get from point A to point B. My company is an entertainment ecosystem that provides management, music distribution, marketing, sync licensing, booking and event support for artists that are not in entertainment hub cities like New York, LA, or Nashville. We take a very community-based approach - music is intertwined with everything, so if one of the local businesses needs more marketing support and wants to put a song in their commercial to make it more catchy, we can use something from one of our artists that can be licensed out to help the community itself grow. I believe you can build a sustainable career anywhere, not just in LA or New York. My company focuses on building the economies in the cities that people are in, such as Raleigh, Charlotte, or Des Moines, Iowa, to help artists create their audience, sustain themselves, and get ready to go somewhere like LA or New York where they can actually live and thrive. I've seen a lot of companies that only do one thing, and when all of the people aren't talking to each other, it just becomes a really big mess. Being an artist or creative is a multifaceted affair, so we formulated our company to bring everything together - the collective world building is so important to these people these days.
Her Interview
Ten minutes with Chantelle
01What do you attribute your success to?
I attribute my success to just my drive and my addiction to gaining more knowledge. No one can take knowledge away from you - it's power, and the more you have, the more you have to work with.
02What’s the best career advice you’ve ever received?
I think the best career advice I've ever received is to just do it. I know that sounds very cliche and very Nike, but as a person who is a perfectionist and an over-planner, sometimes I get caught up personally in the planning aspect of things, or the execution of things without actually going through and doing it. You don't have to do something perfectly the first time, which is something I'm still struggling to learn, but it's about just getting started. You can perfect your ideas later, but the fact of the matter is, you can go ahead and get it out there. And you know, if you don't, then God will give your ideas to Prince. Michael Jackson told a story a while back, saying that whenever he got an ounce of inspiration, he had to go act on it, because if he didn't, God would give his ideas to Prince.
03What advice would you give to young women entering your industry?
What I would say is to, one, be very secure in yourself, and do not let anyone sway your opinion on yourself, your ideas, or what you're born here to do. And not even letting that person be you. I can say, as a Black woman who has been in the industry for about 5 years now, the imposter syndrome is incredibly tough, and it's just as bad as outside influences. And if you let either of those things hinder you, then you won't reach your full potential. I can say from experience, even speaking about this idea, and speaking about my company to people, especially other people in the industry, I can't even tell you how many times it's been shut down, or seen as a fantasy, or something that is unattainable or impossible. But I don't see it that way.
04What are the biggest challenges or opportunities in your field right now?
I think that one of the biggest challenges is just being able to have representation, but also having the tools to build what I want to build. I loved North Carolina A&T, I loved NC State University, but as far as those institutions go, they're some of the most famous in the country. However, neither of them had the ability to assist me in growing what I want to grow. There have been slivers of light here and there, but because something that I want to make is so new, so revolutionary, it's just been really hard to find a mentor of sorts to help and figure out, okay, am I doing this the right way? Am I doing this the wrong way? Is there a more strategic way for me to go about things? That's one of the biggest challenges.
05What values are most important to you in your work and personal life?
I think the values that are most important to me are inclusivity, making sure people feel included and valued, but also being retrospective. I have a very big personal belief system in the fact that I don't think that anyone should have to go through what I've been through. If I've gone through it, that's enough. You should always leave something better than how you found it. This value has stuck with me from a very young age - I grew up watching Beyonce, Michael Jackson, Rihanna, all of these amazing, influential people, and I wanted to be just like them. Living in a small town in North Carolina where we didn't have music education, being able to help fulfill that for people in smaller towns or smaller cities that don't necessarily have that opportunity is something that has really been a driving factor for me from a young age.
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