Valerie Niver
Valerie Niver is a dedicated and results-driven Branch Manager at Texas First Rentals in Pflugerville, Texas. Originally from a small town outside Buffalo, New York, Valerie grew up with a strong work ethic (and a love for the Buffalo Bills) that has shaped her career in customer service, operations, and leadership. After earning her Associate’s Degree in Communications from Erie Community College, she began her professional journey with AT&T, where she quickly became one of the top-performing sales consultants in her district. Her consistent ranking in the top 5 for over five years speaks to her natural ability to build relationships and deliver exceptional customer experiences.
Following roles at Upshur Rural Electric and Verizon, Valerie transitioned into the equipment rental industry with Texas First Rentals. Her rise from Service Writer to Operations Manager, and now Branch Manager, has been marked by her talent for turning around underperforming branches and building cohesive, high-functioning teams. Valerie has received two Branch of the Quarter awards—an accomplishment that reflects her commitment to operational excellence and strong leadership. With a focus on transparency, honesty, and continuous improvement, Valerie empowers those around her and leads by example in a male-dominated field. She’s passionate about mentoring others, especially women entering the industry, and believes that asking questions and keeping an open mind are key to long-term success.
• Erie Community College- Associate's
What do you attribute your success to?
I attribute my success to my ability to turn around struggling branches—my focus and leadership have earned me two Branch of the Quarter awards at two different locations.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was, “Don’t get so caught up in what should happen”—stay flexible, stay present, and focus on what is happening so you can adapt and grow.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to keep an open mind, never be afraid to ask questions, and remember that curiosity and confidence are powerful tools for growth and success.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—in my field right now is navigating and breaking through barriers as a woman in a traditionally male-dominated industry, while also paving the way for greater inclusion and representation.